USEUROPEAFRICAASIA 中文双语Français
Home / China

Extra lunar month gives mooncake sales a boost

By Xu Junqian in Shanghai | China Daily | Updated: 2017-09-25 07:56

Newly introduced pastries with fried bullfrogs, pickles inside are popular

There are two back-to-back months of June this year - a quirk of a leap year in the Chinese lunar calendar - bringing Shanghai its hottest summer since the city started recording weather 140 years ago. The double Junes have also propelled residents to a five-year record for the number of mooncakes consumed.

The mooncake industry - traditionally dominated by gift buyers - has experienced a 20 percent sales decline nationally each year since 2013, when the central government introduced an anti-corruption measure. That law strictly bans the use of public money to buy the pastries or other gifts considered luxuries, such as Moutai, the specialty baijiu liquor.

Extra lunar month gives mooncake sales a boost

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US