Extra lunar month gives mooncake sales a boost
By Xu Junqian in Shanghai | China Daily | Updated: 2017-09-25 07:56
Newly introduced pastries with fried bullfrogs, pickles inside are popular
There are two back-to-back months of June this year - a quirk of a leap year in the Chinese lunar calendar - bringing Shanghai its hottest summer since the city started recording weather 140 years ago. The double Junes have also propelled residents to a five-year record for the number of mooncakes consumed.
The mooncake industry - traditionally dominated by gift buyers - has experienced a 20 percent sales decline nationally each year since 2013, when the central government introduced an anti-corruption measure. That law strictly bans the use of public money to buy the pastries or other gifts considered luxuries, such as Moutai, the specialty baijiu liquor.
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