Domestic music market burgeoning thanks to IP protection

The Chinese music market, once seen as chaotic but now viewed as having enormous untapped potential, was in the spotlight at Music Matters, one of the most influential music conferences in Asia, which was held in Singapore from Sept 9 to 13.

The Tencent China Music Forum, organized by Tencent Music Entertainment Group, part of China's internet giant Tencent, took place during the event on Sept 11 and 12, featuring a number of high level content sessions.

Andy Ma, Warner Music's CCO for China, shared a story at one of those sessions.