China works hard to get its story across

As China strives to achieve its goal of national rejuvenation in a world of complex opinions, there is no doubt it faces tough challenges in promoting its culture and making the country's voices heard. On these fronts, the country's publicity, ideological and cultural departments have played a vital role in communicating the nation's vision since the 18th National Congress of the Communist Party of China in 2012.

At a conference on publicity and ideological work held in August 2013, President Xi Jinping said, "Facing unprecedented challenges and hardship, we must persist in consolidating mainstream ideology and opinion."

Xi, also general secretary of the CPC Central Committee, stressed positive publicity that upholds unity, stability and encouragement as a key guideline for the country's publicity and ideology work.