Kenya sows seeds in Chinese flower market

NAIROBI, Kenya - Kenya's flower industry has tapped into the growing Chinese market in order to boost earnings in the sector and diversify exports.

The expanding Chinese economy has created demand for high-quality flowers, Kenya Flower Council CEO Jane Ngige said during the two-day Naivasha Horticultural Fair, one of the biggest events of the kind in Africa, which concluded on Saturday.

"Chinese consumers are willing to pay a premium price for high-quality flowers. We therefore want to tap into the high-value flower segment of Chinese market in order to enhance our farmers' earnings," Ngige said.