Lisbon eyes bigger share of Chinese outbound market

Portugal kicked off its biggest tourism promotion campaign in Beijing earlier this month to gain a bigger slice of the Chinese outbound market.

The Portugal tourism authority signed a memorandum of understanding with nine major Chinese travel agencies, including Ctrip and Utour, at the launch ceremony.

"Portugal tourism will provide support to China travel agents, including local travel resources and first-hand information to promote Portugal as a tourism destination," says Ana Mendes Godinho, a senior Portugal tourism official.