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Domestic rivals make most of falling Apple

By Zhang Zhouxiang | China Daily | Updated: 2017-09-16 06:59

Tim Cook, the chief executive officer of Apple Inc, launched three new products - iPhone8, iPhone8 Plus and iPhoneX - on Tuesday but, unlike in the past, the Chinese market's response at best was lukewarm.

Today Apple ranks fifth in the Chinese smartphone market. Worse, in the second quarter of this year, only 8 million iPhones were sold on the Chinese mainland, dragging its market share from 9.2 percent in the first quarter down to 7.1 percent. And among the top five best-selling smartphones, iPhone is the only one to see its market share drop.

According to an online survey, about 37 percent of the iPhone users and 49 percent users of other brands said they would not buy any of the three new products after watching their launch. Established brands such as iPhones have lost their shine because "innovative" new products no longer catch the fancy of many youths.

Domestic rivals make most of falling Apple

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