Borrow a book; buy it later if you like

Bookstores are using a new approach to get people to read - and buy their books.

Nine bookstores recently joined a book-sharing program in Hefei, Anhui province, after a trial that took place over a month and a half. That brings the total number of outlets to 10.

With a smartphone application and a 99 yuan ($15) deposit, a reader can borrow up to two books from any one of the 10 stores and keep them for up to 10 days free of charge.