Dehua's traditional ceramics, porcelain sell across the globe

A traditional ceramics hub in Fujian province, Dehua has gained a new lease of life, as local businesses become increasingly aware of brand building and shift their focus from expanding production to improving quality, local officials said.

Together with Jingdezhen in Jiangxi province and Liling in Hunan province, the ancient county under the administration of Quanzhou has served as a major national porcelain production center since ancient times.

Porcelain originating from Dehua was one of the three hit exports on the ancient Maritime Silk Road, which started from Fujian.