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KFC gives fast food digital face

By He Wei in Hangzhou | China Daily | Updated: 2017-09-02 08:18

Yum China Holdings Inc, operator of 5,300 KFC restaurants across China, introduced its first facial-recognition ordering kiosks in a concept store named KPRO in Hangzhou featuring low-calorie menus.

The tie-up with Alipay, the country's largest mobile wallet, in commercializing such technologies underscores the ongoing digitalization push of the fast-food chain to leverage two trends: resonating with tech-savvy diners and jumping on the healthy-eating bandwagon.

With a color scheme of green and white to highlight the healthier fare, KPRO offers an assortment of made-to-order salads, paninis and roasted chicken, and is designed to cater to China's burgeoning population of urban professionals, said Joey Wat, president and chief operating officer of Yum China.

KFC gives fast food digital face

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