Luxury labels get an online makeover

JD Fashion and Alibaba's Pavilion site battle it out to showcase blue chip brands as they root out internet fakes

Luxury labels are at the center of a new online battle between Chinese internet giants looking to cash in on the consumer craze for designer fashion.

Big players such as JD.com Inc and Alibaba Group Holding Ltd are going head-to-head to capture a market which is worth billions of dollars a year.