MediaTek unveils new chipsets, targets mid-range smartphones

MediaTek Inc unveiled two new chipsets on Tuesday to target the mid-range smartphone market, as the Taiwan-based semiconductor maker ramps up resources to defend itself against competition from Qualcomm Inc and Spreadtrum RDA.

The new chips, dubbed Helio P23 and Helio P30, are designed to deliver performance and power efficiency and support dual camera photography, the company said at a news conference in Beijing.

TL Lee, general manager of MediaTek's wireless communication business unit, said reaching the mid-segment means bringing people affordable devices that power and perform the latest features