Sportswear firm gets off to a running start

Particle Fever is a sports brand with a name straight out of the realm of physics.

A gritty docudrama about the search for the Higgs boson elementary particle was released in 2014 entitled, Particle Fever, just before three young partners founded their clothing label.

"As an independent sports brand, we will discover more areas of the unknown just like the physicists in the documentary," said Ren Jiujin, who set up the company with two other sports fans.