Social media growth prompts need for Chinese faces

The demand for Chinese models in foreign markets is surging these days because the growing purchasing power for luxury and fashion products among Chinese consumers is a big draw.

Every brand knows that China is such a big market that it can't afford not to sell its products in the country. Based on that, they have to include a Chinese model or two in every campaign.

In the past few years, Chinese models have been very popular in France and the United States because China is the world's largest fashion market right now.