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Shaanxi

Mall rapped for misleading advert

A shopping mall in Baoji has been ordered to reimburse a customer and pay him three times the value of his purchase in compensation due to spurious advertising. The customer, surnamed Sun, bought a TV whose size was given in cun, a traditional unit of length in China, for 4,599 yuan ($690) at Baoji Shopping Mall on Nov 16, 2014. Realizing the TV was smaller than advertised after it was installed, Sun, who volunteers with the Xi'an Consumers Rights Protection Association, took the matter to court. He demanded the mall refund his money, pay 13,797 yuan in compensation and cover his legal costs amounting to 260 yuan. The court held that the mall's use of cun, a nonstandard unit of measurement for televisions, was misleading and that the actual size of the TV was different from that advertised.