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Will the feminine touch make King potent in US?

China Daily | Updated: 2017-08-14 08:48

Female gamers hold key to Tencent's overseas release of its profitable game

BEIJING - When it comes to converting women to gaming, China's Tencent Holdings Ltd might teach the US market a thing or two.

Its King of Glory, which has generated success, controversy and regulator scrutiny in China, has not only broken sales records but the gender barrier, and may well do an encore in the US.

Will the feminine touch make King potent in US?

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