Cote d'Ivoire's war of the beers turns bitter

ABIDJAN, Cote d'Ivoire - "In our house, the beer is Bock!" boasts the familiar slogan for the lager that is Cote d'Ivoire's market leader, brewed by Solibra.

"Beer Ivoire, loved by Ivorians!" says a competing advert for Ivoire lager, brewed by newcomers Brassivoire.

On posters and huge billboards around the West African country, the rival ads, often side by side, compete for attention.