Fresh moves transform hybrid shopping
By He Wei in Shanghai | China Daily | Updated: 2017-08-02 07:51
Hema Xiansheng has made its bricks-and-mortar stores feel like giant online supermarkets
Hema Xiansheng's fresh approach appears to be paying off in the cutthroat world of hybrid shopping.
Rolled out by Alibaba Group Holding Ltd in 2015, the online-to-offline or O2O retailer has successfully combined bricks-and-mortar stores with online services.
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