Club Med unveils special resort line

In the wake of two consecutive years of profits, French leisure group Club Med said it is launching a new line of resorts in China - targeting business generated by the increasing sophistication of consumers and higher demand for traveling from affluent Chinese families.

The company said the new resort brand is called Club Med Joyview, and has been designed especially for the Chinese market. The first two Joyview resorts will be unveiled in the northern coastal resort town of Beidaihe and in Anji county, in Zhejiang province, by the end of this year.

Club Med President Henri Giscard d'Estaing said the Joyview resorts would mainly target middle-class families and business people visiting first-tier cities. As a result, the new resorts will mainly be located in smaller cities within three hours drive from the main cities.