Seminar: World hungry for China stories

A seminar attended by more than 400 people from universities, think tanks and media organizations opened on Thursday in Yantai, Shandong province, to discuss how China's stories and voices can achieve consistent global reach.

With the country's growing influence, the world is interested in learning more about China, said Guo Weimin, vice-minister of the State Council Information Office, at the opening ceremony. Communication workers must seek ways to tell stories so that the country's voice can be heard better around the world, Guo said.

"People want to know more about China. They not only want to know what happened in China but the reasons behind the events," Guo said.