Back to basics

New report urges Chinese filmmakers to produce more quality content for box-office success. Wang Kaihao reports.

The lack of quality content in some Chinese films is leading to their poor box-office performance, according to the 2017 Report of Chinese Film Art.

The report, which was compiled by the China Film Association, was released last week. It points out that many Chinese filmmakers tend to develop storylines based on investor requirements, such as a high-paid star cast, lots of visual effects and the related publicity campaign, rather than focus more on creative efforts.