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Kicking off peak show of Chinese soccer brand

By Chen Meiling in Beijing and Yang Jun in Guiyang | China Daily | Updated: 2017-07-17 08:24

Chairwoman Wen Xiaoting, 27, molds Guizhou HFZC in her own image

For Wen Xiaoting, 27, a former fashion magazine editor, soccer club Guizhou Hengfeng Zhicheng is a brand-building opportunity.

Until Xiaoting's father, Wen Wei, picked up a 66 percent stake in the club in 2015 for an undisclosed amount, Guizhou HFZC was not a force to reckon with.

Kicking off peak show of Chinese soccer brand

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