Selling cheer of outdoors online

Mammut Sports Group AG, the Swiss producer of premium mountaineering and outdoor products, is making fresh inroads into the China market through online channels.

In May, it forged a cooperation agreement with online marketplace JD.com covering e-commerce, wholesale deals and travel packages.

From selling via wholesale and retail channels, Mammut has graduated to selling on online marketplaces such as Alibaba's Tmall, JD and Amazon.