Coty's skincare line jumps on Tmall bandwagon

The thriving Chinese middle class and its huge spending power keep attracting more foreign brands to open stores here, but unlike the traditional method of entering a new market, many brands opt for establishing their presence on the giant Tmall, a B2C marketplace owned by Alibaba and regarded as the dominant force in China's e-commerce world.

One of the latest to join the trend is New York-based Coty Inc; its philosophy brand enters the Chinese market on Saturday, with its initial presence on the Tmall site.

Camillo Pane, CEO of Coty Inc, said the company is launching its US skincare brand on Tmall because officials believe this is now the best way to reach young Chinese consumers.