BOC signs up as Olympic partner

The marketing program of the Beijing 2022 Winter Olympics and Paralympic Winter Games gained momentum on Thursday, as Bank of China signed with the Beijing Organizing Committee to become the official banking partner of the milestone event.

After a qualification review, the committee said it selected BOC as its first official partner - the top tier of a four-level sponsor system - for its reliable banking service and experience serving previous Olympics.

"Successful marketing guarantees the delivery of a fantastic Olympics by providing funds, products and services. It also offers a high-profile branding opportunity for companies. Today is a great beginning for both sides," said Chen Jining, acting mayor of Beijing and executive president of the organizing committee.