Updating A Classic
By Chen Jie | China Daily | Updated: 2017-07-14 09:20
Its Augmented Paper shows the luxury brand Montblanc is keeping up with the times, while its new heritage collection takes inspiration from the past. Chen Jie reports.
Now we can do most things online: shop, make payments, communicate through social media, but there are still people who prefer fountain pens and paper. Nicolas Baretzki, the CEO of Montblanc International, is one of them.
At the Montblanc boutique in the China World Trade Center recently, he showed me Montblanc's Augmented Paper.
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