Brand alliance can give plastic surgery a healthier image

TWELVE COSMETIC SURGERY brands formed an alliance on June 28, promising all the tools and materials they use are legal and safe. Legal Daily comments:

The founding of the brand alliance echoes the action plan the National Commission for Health and Family Planning issued with six other ministries in May, according to which special measures will be taken from then to April 2018 to crack down on illegal plastic surgery practices. But it is also a self-regulatory measure that will help increase customers' trust of the cosmetic surgery industry, which has been booming in China in recent years.

Data show that there are more than 10,000 plastic surgery facilities in China, and the size of the plastic surgery market is expected to exceed 800 billion yuan ($117.6 billion) in 2019.