Q&A

What is Anta's strategy to stand out from other brands in the field of basketball footwear and apparel?

The key to our brand promotion is to host events that can engage our target customers and that spread basketball culture to the public. Students and fresh graduates are the main consumers for basketball products, so we try to boost our sales by organizing activities for them, such as AUBA and 'Shock the Game'. We hope to enhance the connectivity between Anta and young basketball fans.

Anta has acquired several foreign sportswear brands such as Fila, Descente and Kolon Sport. Why?