Summer body: Thunder thighs and belly outlines

Once upon a time, summer used to be about self-hatred. Magazines told women how they could get the perfect "bikini body", and made them feel guilty if they were not a toned size 8 with a flat stomach. Celebrities posted photos looking impossibly flawless on the beach making mere mortals wonder why their selfies didn't look like they belonged on a magazine cover.

Adverts joined in. They showed women that if they bought their expensive and unnecessary products, they too could look like Victoria's Secret models.

But whether women wanted to follow the rules or not, they were painfully aware of what an "appropriate" summer body looked like: no cellulite, no thigh gap, no thunder thighs, no bat wings, no calories and no fun.