Enthralled by equine indulgence

Wealthy Chinese flock to pomp and pageantry of Royal Ascot

ASCOT, England - Well-heeled Chinese citizens can't get enough of Royal Ascot and the lure of owning a winner is also proving attractive for the country's cash-rich tourists, according to the racecourse's commercial director, Juliet Slot.

Indeed so keen are they to buy into the Royal Ascot experience that this week for the first time the five-day meet is being broadcast by Chinese digital platform Sina Sports, reaching over 200 million households.