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Young entrepreneur sees chocolate-coated dream come true

By Alywin Chew | China Daily | Updated: 2017-06-20 07:39

Following his studies in the United States, Mo Xuefeng could have taken over his father's successful packaging business, but his love of chocolate compelled him to do otherwise.

He also knew that there was immense business potential for the product in China. According to Euromonitor, Chinese people eat an average of just 100 grams of chocolate per year. By contrast, Germans eat about 90 times more.

However, Mo, who graduated from Boston University with a master's in finance, wanted to do more than just sell chocolates; instead, he envisioned building an immersive experience around it so people will better appreciate the sweet treat.

Young entrepreneur sees chocolate-coated dream come true

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