French kiss

Wedome savors its success as a culinary bridge between China and France as the bakery chain gears up for national expansion, the founder tells Mike Peters.

Twenty-plus years after launching Wedome, the French bakery that has become ubiquitous in Beijing, it seems that the fun for founder Huang Li is just beginning.

With about 350 stores, 300 of them in the capital, the company is poised for a major expansion. Right now, Shanghai looms as the shining city on a hill.