Coca-Cola steps up its efforts to conserve water

Beverage giant joins forces with govt, UNDP, WWF to save resource

Ten years ago, Jinjing tea farm in Hunan province faced closure due to fierce competition. Zhang Wen, vice-president of Jinjing Hunan Tea Co, then decided that ecology and the environment would be the key to the development of the tea farm.

By working with Coca-Cola China and the World Wide Fund for Nature (WWF), the tea farm rebuilt its rain collection and water ecology recycling system and has established an artificial wetland to purify water. Now Jinjing's tea products have obtained organic permits, and are sold in domestic and overseas markets including Malaysia.