Name change from 'college' to 'university' helps recruiting in US
By Hong Xiao in New York | China Daily | Updated: 2017-06-13 07:17
What's in a name? A lot, if you had asked Johnson State College and Lyndon State College in the US state of Vermont.
The schools are now one, at least in name - Northern Vermont University - with two campuses 89 kilometers apart.
The name change was designed to attract foreign students willing to pay higher tuition. "University" just sounds better than "college".
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