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China gets taste for Spain's renowned 'jamon'

China Daily | Updated: 2017-06-12 08:04

Country is second-largest foreign market and demand is growing fast

JABUGO, Spain - The aroma is so extraordinary it's like "a punch in your mouth" says Luqi Wu, one of several Chinese businessmen standing in a cellar in southwestern Spain surrounded by thousands of hanging ham legs.

While he samples the product, three of his colleagues learn to cut the ham as finely as possible - a crucial detail that they will put into practice back in Shanghai at tasting events for their own customers.

China gets taste for Spain's renowned 'jamon'

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