Selling fresh meat to flog luxury watches

When the representative of a venerable Italian brand crossed paths with a star, he knew he had struck pay dirt

When Bulgari, the 133-year-old Italian jewelry brand, chose the Chinese singer and actor Kris Wu as its spokesman last year, questions were raised about how exactly this chemistry would work.

Antoine Pin, managing director of Bulgari Greater China and Australia, recalls that when he first met Wu the singer was wearing an exaggerated high-jewelry sunflower brooch with a tuxedo, an act he pulled off effortlessly.