Swiss designers eye Chinese market with their unique style

While Switzerland is mostly known in China for its luxury watches, young Swiss designers are also looking to build their names here.

So, InnoFashion 2017, an event that celebrates fashion, design and textile innovation in China and Switzerland, was recently held at the Swiss embassy in Beijing to coincide with Swiss President Doris Leuthard's visit to China.

The event showcased seven Swiss and Chinese brands: Julian Zigerli, YVY, Wuethrichfuerst, Akris, Wang Changrong, Roderic Wong and Pronounce.