Healthcare company pushes into rural areas in China

Siemens Healthineers has targeted county-level and rural markets in a bid to boost its business in China.

The German medical equipment and technology company hopes to post double-digit growth fueled by increased demand in its services.

George Chan, president of Siemens Healthineers Greater China, outlined plans to increase sales staff, step up training and roll out products to meet specific demands in county-level and rural hospitals.