Diamonds shine with millennials

Marketing move pays off in US after focus on social issues

NEW YORK - Diamonds are making a comeback in the United States as more millennials fall for crystals long associated with "eternal" love.

US diamond demand hit $40 billion in 2016, up 4.4 percent from the prior year and comprising half of global diamond revenues for the first time since the 1990s, according to global diamond mining and retail giant De Beers.