Baijiu maker moves upmarket to boost profit

Shuijingfang, a Chinese baijiu maker, aims to move upmarket to expand the brand with new investment and increased marketing.

John Fan, general manger of the Shanghai-listed company, told a shareholders' meeting on Tuesday that the premium baijiu, or rice liquor, sector in China was experiencing rapid expansion.

"We are targeting the brand at the very top of the market in line with the growth there," Fan said.