Breath of fresh air

A film festival about the great outdoors is getting the attention of young sports fans, Zhang Xingjian reports.

When Qian Haiying first introduced Canada's Banff Mountain Film Festival to China in 2010, it was initially out of her interest in outdoor sports. She and her team - mainly three members - were seeking funding and a chance to develop their fan base.

Ultimately, Qian quit her job as a marketing executive in IBM and devoted herself to the founding of Banff China, a film festival that aims to promote outdoor and nature documentaries in the country.