Live broadcasts of theater plays gaining popularity

A new form of theater, which can be watched on the big screen, is gaining favor among young Chinese audiences. It was announced on Wednesday in Beijing that a new season starting from July will include 23 new titles from various live-theater broadcasting projects from London, Moscow and Broadway.

This is in addition to a list of 23 productions that have already been screened in 21 cities across the Chinese mainland and Taiwan over the past two years, according to Beijing-based ATW Culture Media Ltd, a distributor of National Theatre Live.

"This is the third year we have brought theater live to the China market, and we have seen a tremendous increase in the number of viewers and venues," says Li Congzhou, CEO, ATW Culture.