Chinese films seek elusive overseas success

The comedy Lost in Thailand became China's highest-grossing domestic film in 2012, with box office revenue of 1.26 billion yuan ($185 million), but when the movie hit the big screens in North America the next year, it flopped, making a mere $60,000.

Few Chinese films have seen the huge commercial success overseas that was achieved by Zhang Yimou's Hero in 2002, so what do Chinese movies need to crack the international market?

Quality is essential, but many more channels are required to help Chinese productions achieve global success, experts said at the seventh annual Beijing International Film Festival in late April.