New media reach expands further

New media in China is continuing to grow, according to a report released by the All-China Journalists Association on Wednesday.

The report noted the "profound changes in the media industry and media environment" last year following efforts by news outlets to integrate traditional and new digital media formats.

It said more than 500 million Chinese now read news on a mobile device, noting the rising popularity of social networks and news apps as a way to access information.