Animating the world

The animated-film sector is finding new avenues to expand globally, as the recently concluded MIP China Hangzhou International Content Summit shows. Xu Fan reports.

Lei Tao remembers the time he promoted the animated series Rainbow Chicks in Cannes and how a French distributor mistook it for a Japanese work because of its high quality. Now, the Chinese tale of seven fluffy chicks living on a floating island in the sky is set to fly to more foreign territories.

During the recently concluded MIP China Hangzhou International Content Summit, which was held in the capital of Zhejiang province between May 23 and 25, Lei's studio TThunder Animation signed a deal with French animation company Millimages.