Tahiti deploys new initiatives in push to lure more Chinese visitors

Tahiti and its surrounding islands are striving for a bigger slice of the booming outbound tourism market in China.

To that end, the Tahiti tourism authority launched a series of road shows in Beijing, Shanghai and Guangdong province's Shenzhen in mid-May.

Then, representatives from Tahiti's travel agencies and hotel and resort operators from the islands met Chinese tourism market players at the events, which aimed to showcase the region's attractions and culture, says Gina Bunton, the chief operations officer with Tahiti's tourism authority.