Celebrities drive demand for luxury-bag brand

Celebrities and internet personalities often have a dramatic influence on the consumption patterns of Chinese fashionistas. A good example is the Italian luxury-bag and accessories brand Valextra. It was relatively unknown before it opened its first China store in Shanghai in January.

But within eight days of the store's opening, pictures of brand's bags went viral as people spotted celebrities and internet personalities carrying them.

The frenzy even spread to Europe where Chinese tourists stood in line outside the brand's stores seeking the same types of bags that the celebrities were carrying.