TV, movie deal-makers descend on China

China's burgeoning entertainment market has attracted more foreign players seeking partnerships with Chinese companies, according to some industry insiders in Hangzhou, Zhejiang province, on Tuesday.

The MIP China Hangzhou International Content Summit, the first event marking the Cannes-based MIP's expansion into Asia, kicked off in the capital of Zhejiang province on Tuesday and will last until May 25.

MIP - or Marche International des Programmes - is a global distribution marketplace for entertainment content. Its major event is held in Cannes, France, twice a year - as MipTV in spring, and Mipcom in autumn.