Young customers gravitate toward online, virtual shopping experiences
By Hao Yan | China Daily | Updated: 2017-05-22 07:45
To surf online for preferred auto brands and products, then visit a showroom for a seamless experience and finalize the purchase, is among visionaries' future prospects for young Chinese customers.
Industrial insiders have long predicted that the digitized sales process will evolve to disrupt the business of today's auto dealerships.
The future of car purchasing is a digitally-driven approach that starts at home and continues at the dealership, with final delivery options including home delivery, according to a recent study by Accenture Consulting.
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