Branding moves to take center stage
Branding is emerging as an all-important pillar of the growth in value of Chinese companies - -particularly for those in the consumers products and high-tech sectors - according to research conducted by universities and market research firms in Shanghai who surveyed some 3,000 companies.
Telecommunications operator China Mobile, carmaker SAIC, gas producer PetroChina, phone and telecommunications services provider Huawei and liquor maker Kweichow Moutai were rated the top five companies with the most powerful brands based on their brands' contribution to business growth and reputation.
About 56 of the top 100 powerful brands are manufacturing companies, according to the research report compiled by the School of Management in Fudan University and SHBEC, a Shanghai-based brand research institute.
