SAP to ride B&R to popularize new tech

German software company SAP SE will step up efforts to tap into opportunities brought by the Belt and Road Initiative, which it believes will motivate groups to adopt new technologies and business models.

Mark Gibbs, president of SAP in China, said in an interview with China Daily that the Belt and Road initiative enabled a "beautiful marriage" between innovative technology and a well-thought drive to increase business in many economies.

"It will allow companies to re-imagine their business models and accelerate steps toward a digital transformation," he said.